LimeRed Studio for Center for Tax and Budget Accountability
January 15, 2014
We created a repository for CTBA that allowed their users to quickly get to the content they were looking for: the great reports that CTBA publishes. CTBA didn’t have a strong visual presence on the web or anywhere else. Really the only face they had was an actual human face: that of Ralph Martire, their executive director who is frequently seen on television news programs. We had everything we needed for the new online look for CTBA all set, except a color scheme. After trying a few different options we found it—and it was a tie. A necktie, that Ralph often wears on TV. With this final piece of the puzzle in place, we launched the site in January of 2014.